Remote Driving Startup Phantom Auto Shuts Down

Phantom Auto, a remote driving startup launched seven years ago amidst the excitement surrounding autonomous vehicle technology, is closing its doors after failing to secure additional funding, as reported by TechCrunch.

Phantom Auto, Financial Struggles

Despite raising a total of $95 million in funding, Phantom Auto faced challenges in securing new investments. The company’s teleoperation platform, allowing remote drivers to operate vehicles from afar, garnered support from various investors, including angel investors, early-stage VCs like Bessemer Venture Partners and Maniv Mobility, private equity firm InfraBridge, and strategic investors such as ArcBest and ConGlobal. However, its last fundraising round of $25 million in 2023 couldn’t sustain its operations.

Downsizing and Closure

Phantom Auto’s efforts to secure another round of funding fell through unexpectedly, leading to its closure. The startup had already reduced its staff, employing slightly over 100 people compared to its peak of around 120. The company was headquartered in South San Francisco.

Industry Challenges

The demise of Phantom Auto is emblematic of broader challenges faced by startups in the autonomous vehicle industry. Despite initial optimism and significant investment, the industry’s landscape has shifted, with ambitious timelines for deploying autonomous vehicles proving elusive. This shift has resulted in a wave of closures, consolidations, and pivots within the industry, driven by difficult fundraising conditions over the past 18 months.

Founder and CEO Shai Magzimof announced the closure on LinkedIn, citing market conditions and insufficient funding as contributing factors. He expressed gratitude to employees, investors, customers, and partners while acknowledging the challenging times. Magzimof assured support for displaced employees and indicated a personal pause to consider future endeavors.

Experience Freshness at Laguna Beach Certified Organic Farmers Market

Business Model Pivot

Phantom Auto initially targeted public roadways for its teleoperation technology but pivoted in 2019 towards logistics, focusing on vehicles like forklifts and yard trucks, as well as autonomous sidewalk delivery robots. Despite customer agreements with companies like Maersk, CJ Logistics, ArcBest, and Serve Robotics, the startup’s reliance on external funding for scalability ultimately led to its closure.

Phantom Auto’s closure underscores the complexities and challenges inherent in the autonomous vehicle industry, highlighting the importance of sustainable funding and adaptability in navigating evolving market dynamics.


Allen holds a Master's degree in English Literature and boasts seven years of experience as a content writer. Specializing in Entertainment, Sports, and the latest news, he excels in crafting compelling narratives that captivate audiences. Allen's expertise in language and storytelling ensures that his content is both informative and engaging.

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button